website vs facebook page for small business
facebook page is free. website costs money. different purposes.
what facebook page does:
posts updates, shares photos, collects reviews, messages customers, creates events. good for engagement with existing customers.
what website does:
permanent online presence you control. shows up in google search. works as business card. contact point for new customers who found you through search.
facebook page limitations:
depends on facebook staying relevant. reach declines over time as platform changes algorithm. younger customers use facebook less. you don't own the content or url. page can be suspended or deleted.
not indexed well by google. people searching "plumber near me" find websites, not facebook pages.
requires ongoing posting to stay visible. empty facebook page looks abandoned.
website limitations:
costs money to build and host. requires someone to build it. needs domain name and hosting setup.
does not build engagement like social media. people visit when they need something, not for entertainment.
which to choose:
both if possible. website for search visibility and professional presence. facebook for customer engagement and reviews.
website only if you want search traffic but don't want to post regularly.
facebook only if all your business comes from referrals and you want free review collection.
for trades and professional services:
website priority. most new customers find you through search, not social media.
computer web builds working websites for £179. three pages, hosting included first year, content written to standard.
see what's included in our website service.
based in mere, wiltshire. work anywhere.