positioning
what positioning is
your competitors say the same things. experienced team. quality service. competitive prices. every website identical.
positioning means your business occupies different space. not better. different.
computer web engineers systematic positioning for trades and professional services. we identify what makes your operation distinct, then make your website state it directly.
no marketing language. no agency concealment. systematic clarity.
how this works
standard website (£179) displays your business information.
positioning engineering transforms how that information positions your business against identical competitors.
positioning tiers
website only: £179
website exists. displays your business.
- home page
- contact page
- privacy policy
- first year hosting included
- content written to our standard
website + positioning: £349
website exists. occupies distinct position.
everything in website only, plus:
- systematic positioning analysis
- competitor sameness audit
- distinct position engineering
- positioning statement document
- website content written to position
delivery: 14 days
complete positioning: £549
website exists. position documented. implementation guided.
everything in website + positioning, plus:
- complete positioning documentation
- 6-month position maintenance guide
- response templates for common situations
- position consistency checklist
- quarterly position review protocol
delivery: 21 days
what positioning engineering includes
computer web analyses your operation systematically:
- what you actually do differently (not what you claim)
- how competitors position themselves (usually identically)
- available positioning space (where sameness creates opportunity)
- systematic differentiation (not through claims but through clarity)
result: documented position your business occupies. competitors cannot occupy same space because they did not engineer it systematically.
positioning examples
plumber positions:
- identical: "professional plumbing service, fully qualified, competitive rates"
- positioned: "plumbing infrastructure maintenance, not emergency callouts"
- positioned: "commercial plumbing only, no residential work"
- positioned: "bathroom system specialist, not general plumbing"
same service. different position. distinct market space.
electrician positions:
- identical: "qualified electrician, all electrical work, free quotes"
- positioned: "electrical system documentation and compliance only"
- positioned: "lighting design implementation, not general electrical"
- positioned: "commercial electrical maintenance contracts only"
accountant positions:
- identical: "experienced accountants, tax returns, competitive fees"
- positioned: "construction industry accounting exclusively"
- positioned: "tax investigation support, not routine accounting"
- positioned: "limited company setup and structure only"
systematic clarity creates position. position creates distinctness.
who positioning works for
trades and professional services where everyone says identical things.
you operate differently but website says same things as competitors.
positioning engineering makes operational difference visible through systematic clarity.
what positioning is not
not branding (we refuse to brand) not marketing (we state what exists) not claims about being better (we engineer different) not creative services (we apply systematic methodology)
positioning is engineering distinct market space through clarity instead of concealment.
positioning delivery
- tier 1 (website only): 7 days
- tier 2 (website + positioning): 14 days
- tier 3 (complete positioning): 21 days
positioning documentation format: technical specification document. not marketing materials.
order positioning
website only: £179
website + positioning: £349
complete positioning: £549
contact for positioning.
what happens after positioning
tier 2: you receive positioned website + positioning documentation
tier 3: you receive positioned website + complete positioning system + 6-month implementation guide
position belongs to you. documented systematically. maintained through protocol.
computer web handles website maintenance. you maintain position consistency using provided documentation.